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Our first product shot on the new Canon 5D Mark II body went very well. The cocktail shot, taken at Fusion Bar inside the Palazzo resort, was featured in this week’s Vegas Seven magazine. The greenish drink is called a Sun Burn and is amazingly different. It has cactus paddle and sage strained into Effen Vodka, some simple syrup, pineapple juice and carmelized bitters. Very refreshing and definitely a summer drink with its grassy notes.

The 5D body was awesome! Easy to transition from the Mark I body, better menu layout in my opinion, and the resolution is fabulous. I’ll be using it with the TS-E lenses for a two day architecture shoot starting tomorrow and will have more input on using the live view mode for focus preview with the tilt/shift lenses. I just finished some architecture shots at Gonzaga University in Spokane, WA, and even with the 17-40 L lens, the shots were amazing, so I’m sure the results with the TS-E lenses will just be phenomenal.

Anyway, when in Vegas, hit up Fusion inside Palazzo and try these drinks. Excellent stuff! Plus, Emilio, the drink’s creator and all-around awesome guy, gets to play with fire while carmelizing the bitters.

Copyright 2010 - Radiant Photography. Rights Reserved.

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We did another cocktail on white background for Vegas Seven magazine. This time it’s Agent Orange at Downtown Cocktail Room and it’s delicious! Some Jameson whiskey, dash of Angostura orange bitters, and some other goodness, all topped off with some whipped cream. Awesome.
Fairly easy setup thanks to the basic glassware. Kick a bit of light through the back of the glass to light the liquid up a nice amber color and we’re ready to shoot.

Full HTML article with recipe here:

Pic only:

Agent Orange cocktail at Downtown Cocktail Room shot by Radiant Photography.  All rights reserved.

Agent Orange cocktail at Downtown Cocktail Room shot by Radiant Photography. All rights reserved.

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For a few weeks now we’ve been shooting cocktails on white background for Vegas Seven, a fairly new weekly pub here in Vegas. You can see their online issues here.

This issue we did a shot of the Deucetini, an amazingly smooth and tasty tequila-based martini at Aria Resort’s The Deuce lounge (see pic below).

We were also contacted to shoot the cover and feature story on the local Vegas comedy scene (pics below). I have to say that shooting a whoopie cushion has been my strangest assignment pitch yet this year.

Expect many more cocktail shots in coming issues.

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I’ve been semi-active on a couple social networking sites for some time now. For me, the best use of social marketing hasn’t necessarily been to acquire new clients, but to continue relationships and dialogues with existing clients. I update Twitter with strictly business stuff because of the one way nature of the updates, but I use Facebook’s more interactive interface to inject some personality into my postings. Myspace has fallen off my radar a looong time ago, but I still have a page I check every couple months.

After being published in Entrepreneur magazine this month, I’ve fielded a couple requests on how I made that happen. Did I know a guy who knows a guy? Did I get a hold of the editor directly? Um, no and no. I simply interacted with the magazine’s fanpage on Facebook. Here’s what went down:
Entrepreneur’s FB people posted up an inquiry if any small biz owners had been affected by having their credit lines pulled. I definitely had something to say about it, so I posted up a synopsis of what happened, but also posted that we were not going to seek a replacement line of credit, instead opting to save cash for the foreseeable future. This answer differentiated mine from other answers.

Something clicked with the Entrepreneur folks, because I got a FB message a few days later asking if I was open to a reporter contacting me for a story they were writing. Um…let me think…ABSOLUTELY!

That’s it! No pulling strings, PR blasts, or magic fairy dust. Just simple interaction and adding value to a conversation where others were being vague.

Earlier in the year I also won a book for posting in another Entrepreneur FB post, about how I use social media for marketing.

So while I’ve approached social media as a way to engage existing clients and spread news about Radiant happenings, being proactive about posting to others’ conversations seems to be paying off. Go out and actively seek social media pages where you’re opinion might be valued. In short time, with intelligent postings, you might find yourself being rewarded for being a valuable contributor.

Follow Radiant:
Facebook – New Radiant fanpage (under construction)
Facebook – New Whiteproductphotography fanpage (under construction as well)
Twitter – Radiant
LinkedIn – Ryan

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Seeing friends’ and colleagues’ Facebook and Twitter updates all day today, I’d venture a guess that ’09 was the worst year in history. For many it was, I suppose. Many people have been affected by the economy in brutal ways…losing their jobs, homes, marriages, savings and their dignity. There aren’t enough jobs to go around right now, and I’ve seen some very talented and intelligent people scraping by. I’ve seen shifts in power with laid off editors/bosses/business owners suddenly asking clients to keep an ear out for possible work. It’s heartbreaking, but through it all I’ve seen compassion like I’ve never seen before.

From this compassion, something interesting happened this year….people mattered again. Seems that when no one can get a raise, job security is on the line, and everyone knows someone who has been affected by the economy, we seem to understand that we need to watch out for each other. So I think that’s a positive thing about 2009. I don’t have a lot of faith that America as a whole will continue this positive attitude when things get good again, but for now, we’re forging better relationships with people because of it.

This year was great for Radiant, because of things like:
– We picked up some great clients of all sizes, like Ty Ku sake, Las Vegas Valley Water District, Ethel M’s candy, Octagon Sport apparel, The Fitness Source, and Trannon Culinary, among others. We also managed to keep some existing clients around, like Mars/M&Ms World, Sanchez Decor, Anne Miller Designs, Stella Laguna Beach, many of our editorial clients, and others.
– We launched whiteproductphotography.com, which has been a successful venture and one we’ll be putting more effort into expanding in 2010.
– For the first year, our commercial revenues outpaced our editorial.
– We’ve paid off all business debts and are financially healthy and poised for growth in the coming year.
– We interviewed for a Feb 2010 article in Entrepreneur magazine…watch for it.
– We upgraded equipment to provide quicker service to our clients.
– We started accepting credit/debit cards to ease the immediate pain of paying for imagery that some smaller and midsized clients were feeling in this economy. Providing this service allows them to spread out payments on their terms instead of needing to cut a paid-in-full check upon invoicing. This has really helped some people manage in these rocky times.

2010 brings with it hope for economic turnaround and growth for everyone. We’re set for careful, calculated growth using our fiscally conservative plan. Radiant will expand and be more profitable, but not at the expense of client satisfaction. We’ve got some great goals set, many of which we’re already making moves on and we can’t wait to share the challenges and rewards with you through our blog.

Thanks for the great year!
Happy new year,

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Contact:  Ryan Weber
Phone: (702) 338-1706

Local photographer to help struggling business owners survive economy

Local entrepreneurs are in a tough spot. They tossed their hat into the ring, sunk savings into a new business and next thing they knew, the economy went south.
Now what?

Their current options: They can bow out or they fight. Too many of Las Vegas’ business owners are falling into the trap of Option No. 1.  

Local entrepreneur Ryan Weber and his product photography service WhiteProductPhotography.com is their Option 2. His product photography has been a great tool to help other businesses get off to a good start, or to start again. Now he’s offering his photography services to help fellow entrepreneurs embrace the golden opportunity this economy presents. With great photography selling their products, one lucky business owner will be able to get out there, show what they’ve got and make it work.
Whiteproductphotography.com is offering entrepreneurs the chance to win up $750 worth of free product photography to use for their catalog, advertising, Web site or promotional materials.

In 250 words or less, Whiteproductphotography.com wants to hear about who they are, their current business endeavor, and why they chose to ditch the cubicle to start their own business. They’re interested in hearing about a spark of genius following a layoff, an opportunity seized during these depressing economic times or other inspiring true stories about how their business came to be.

One winner will be chosen to receive the $750 photography package, which includes 10 high resolution color images. Stories must be true and verifiable. Applicants must have a licensed business started within the last two years and must be willing to provide a copy of their business license upon request.
The contest is open to Las Vegas Valley business owners only (verified by local business mailing address). Essay entries are due via an online submission form by 9 p.m. Sept. 30, 2009.

Whiteproductphotography.com supports business-minded people who recognize opportunity and take charge of their future by starting a business. Great photography is an integral part of a company’s marketing efforts, speaking volumes about the product before even one printed word is read. Whiteproductphotography.com is looking forward to eliminating one marketing expense, by providing this free photography service to the most deserving applicant.

To apply: Visit www.whiteproductphotography.com, click on “Essay Contest” link in the homepage menu bar.

About WhiteProductPhotography.com:  Radiant Photography, Inc, established in North Las Vegas in 2005, handles editorial and commercial photography for local, national, and international clients and publications. WhiteProductPhotography.com was started in 2009 as a streamlined product photography division of Radiant Photography, Inc.  While shooting high-end products for luxury lifestyle magazines, owner Ryan Weber realized that much of the product photography submitted to editors by ad agencies and businesses was sub-standard and left editors scrambling for good art. With deadlines looming, Radiant was often hired to shoot items on location at Saks Fifth Avenue, Neiman Marcus, Barneys and other locations. After perfecting a lighting technique usable both in-studio and on-location, Radiant Photography decided to launch WhiteProductPhotography.com to offer exceptional, clean, simple product photography to ad agencies, PR firms, magazines, and now directly to businesses.  Whiteproductphotography.com provides high-quality product photography on a seamless white background, with natural drop shadows, making the images ideal for manufacturer catalogs and web sites, magazine product layouts, public relations media distribution, plus many other marketing and advertising uses.
WhiteProductPhotography.com takes orders through its Website, accepts shipped products, photographs them, then returns the products after the high-res digital images are delivered and approved by the client. Pricing is $50/image for objects under 20” on their longest length, or $75/image for images larger than 20.” All retouching and image licensing rights are included.

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